Why is the hot lead machine the best lead-generating newsletter in the mortgage industry?
The Hot Lead Machine is the ONLY full color mortgage newsletter service available in the industry. Others claim to be “full color” but in fact your picture, the most important item on the entire publication, is in black and white! If you have included your colorful company logo, it will be in black and white, too! This is because they are using an inexpensive printing process that does not compare with our state-of-the-art digital production center. The newsletter features compelling articles that home owners actually want to read versus “fluff articles” that competing mortgage newsletters use. This powerful combination of quality content and professional appearance “soft-sells” your clients. Every edition features at least one or more “calls to action.” These are areas integrated within a featured article suggesting for them to contact their “mortgage professional” (You!) for more advice about their current home loan situation. It builds and maintains trust and rapport with your clien
