Why is the navigation different across different regions?
There are times when different regions choose slightly different navigation flows or ways to reach content. Basically this choice is a reflection of the type and quantity of content on offer, as well as the differing operational requirements of each store. Clearly with so many stores in so many different languages, there are some unique operational and consumer facing requirements for the European Store, but our basic approach is to provide navigation that allows users access to content in the quickest time and with the least number of clicks. In order to ensure the best user experience, we conduct surveys and user tests to analyse the ways in which consumers access content. These tests are completed in many countries in order to make sure that all requirements are captured and considered before the final decisions are made. We have been asked whether it would be possible to have a demo category that allows for direct entry to demos from the Store Top (home page). Research to date has
