Why Medical Website Marketing and Promotion?

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Why Medical Website Marketing and Promotion?

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Many non-medical websites are mono-centric, meaning they have a single level of information that appeals to a narrow group of people who are seeking products or information. Medical websites, however, must accommodate many different types of people who have differing levels of computer skill and education as well as various purposes for visiting the site. As a healthcare professional, you may want your current patients to visit for follow-up information, or you may want other healthcare professionals to refer patients to your practice or facility. Other visitors may be employees or colleagues, while others may be seeking to recruit you as a primary investigator for a clinical trial. By appealing to large numbers of users with diverse purposes for visiting, your site experiences increased traffic, longer visitor times, and ultimately higher numbers of people seeking out and finding your expertise. DDA Medical is a division of Dynamic Digital Advertising, founded in 1994 as a pioneer sea

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