Why not conventional marketing tools such as ads, banners and brochures?
The obvious reason is that the reach of the Internet is far more than traditional marketing tools such as ads, banners, and brochures. A sufficient amount of money is spent on printing them and sending them to the target audience. With Internet, the same can be sent online, just by clicking a few buttons. Another reason is that printed material is often discarded; a website is different because it can be updated anytime to make the latest information available to online visitors.
