Why not explore some fresh sales tactics to gain momentum?
Suzanne Harle has a dual personality when it comes to small business. For the last 12 years, she’s been a profitable freelance communications specialist, helping small companies prepare PowerPoint presentations and orchestrate speaking engagements. Now, Harle is trying her hand at a non-profit, online DVD rental startup specializing in nature films. As the primary marketer for both businesses, Harle, undoubtedly, faces a huge sales challenge. That’s why, beginning this year, Harle is actively exploring creative ways for making new contacts in addition to her usual sales tactics. Harle is exploiting her membership on Ryze.com, a business networking Web site, to do everything from reaching out to marketing executives to win new assignments, to soliciting advice on her business plan for Green Planet Films and seeking out interested filmmakers. “On Ryze, everyone is there for the same purpose – to make connections, to offer advice, or to participate in online forums,” explains Harle, who i
