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Why Not Traditional Survey Methods?

methods Survey traditional
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10 Posted Jogn Cartman edited answer

Why Not Traditional Survey Methods?

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Surveys can be useful but need careful preparation. It is important to identify first the type of information that is required and the target population from which the information will be collected. The next step is to create the questionnaire, making sure that all the data you want to collect are covered and that the form of answer required (tick boxes, rating scales, free text, etc.) is appropriate for the purposes of the investigation. The questionnaire then has to be mailed out to the target population, whether as hardcopy print (less likely these days), as emailed attachments, as text within email messages or print or email requests to visit a Web page. Then you wait to see how many respond, maybe do some reminders, and finally call it a day, hoping you end up with sufficient data to produce meaningful analyses. The traditional questionnaire, whichever route to the target population was chosen, held disadvantages for this study. We were interested in a range of people lecturers, r

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