Why not utilize the “Donor Choice” approach provided by a single federation to allow employees to give to any agency?
A. Unfortunately, the Donor Choice concept does not work out in practice. According to a study by the National Committee for Responsive Philanthropy in Washington D.C., fewer than 6% of total dollars collected in a campaign will be via Donor Choice. The biggest barrier to employees taking advantage of this system is the lack of information about charities not included in the campaign print materials. Providing real choice means offering employees the information they need to make a good decision. Multiple-federation campaigns provide that information and encourage employees to decide for themselves.
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