Why Outsource a Strategic Function?
Building the strategic foundation is not as easy as it sounds, especially considering a key issue is speed to market. Speed to market will accelerate a company to a market-share position, and that creates shareholder value. “It doesn’t matter what methodology or sales process you use,” says Rockenbach. “What matters is that it closes business in the shortest amount of time.” Speed requires a wealth of expertise not only in selling but also insight and knowledge in various market segments the company wants to target. FastFire brings that expertise to the table. Rockenbach, for example had 18 years’ experience in executive sales in 14 market spaces (healthcare, healthcare technology, pharmacy technology, finance, banking, insurance, professional services, professional services technology, manufacturing, retail and wholesale, etc.) Rockenbach says that whether the client is a small company where the CEO or founder is also still the sales force or, at the opposite end of the spectrum, it’s
