Why Reading Glasses?
Ready-made readers are a practical solution for many consumers vs. prescription reading glasses. Most customers can not justify the large price difference between prescription readers and ready readers. In addition, customers who do need prescription lenses should be able to buy ready-made readers in multiple pairs. A consumer can buy one pair of prescription readers for $200 once every three years, or they buy a pair of readers for $30 to $99 every eight to 12 months. Readers are no longer interested in the “granny” styles of yesteryear but want a much more sophisticated product appealing to a younger age group. First, there is the emerging baby-boomers – early 40s, just beginning to notice the first signs of presbyopia – who does not even want to admit that they might need reading glasses yet alone wear something they associate with their parents. Secondly, and surprisingly, an even younger consumer – one who spends a lot of time on the computer or reading and is as young as 25 – is
