Why refined sugars?
In development of the Balance bar, many standards had to be met. Three primary ones were that it had to taste good, maintain a 40-30-30 macronutrient ratio and possess a shelf life acceptable to the grocery foods industry (including the natural foods sector). Numerous types of sweeteners were (and are continued to be) tested to determine if they meet these standards, but none, to this date, have been as effective as the current formulation.
