Why should a press release be optimized for search engines?

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Why should a press release be optimized for search engines?

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Optimizing a press release for the search engines entails professional keyword research to identify words that are searched frequently. These keyword phrases are placed strategically throughout the release and in the code of the press release Web page (to show the search engines what the release is about). When a press release is optimized for keyword phrases that are searched frequently in the major search engines, it can also help you with search engine visibility, or ranking high in search engine results. For a full list of Press Release Service features, please proceed here.

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