Why should I use a DoctorsDialog instead of a quality direct response mail program?
A. The investments may be similar, but the outcomes different: For example, a client director of marketing first ran a multiwave direct response mail program, which conveyed a monolog message with color photographs, and asked some brief questions. He then ran a DoctorsDialog and compared the results. The Dialog pulled 5 TIMES the number of responses to 5 TIMES the number of questions. More, it generated sales. He has since used 3 more Dialogs.