Why should music, in general, and Allegro, in particular, matter to people in the bargain book industry?
Allegro is the perfect sideline for their book business. Basically what we do is we sell intellectual content like they do. Music and CDs and DVDs and books are so good together. Music always helps people browse. The longer they stay in your store, obviously the more apt they are to buy. We are available to them when they are looking for an addition to their normal business. Having a music section is a wonderful complement to any store. For example, we put a music section in Atlantic Books, which is Mark Simon’s business in the Philadelphia-area. They are big, warehouse stores and we’ve done wonderfully for them. Some people go into those stores just to buy music now. Q: Is it a challenge to sell music to book people? A: I love dealing with the bargain book industry because people are so serious about what they do. I guess if there is any challenge, it is usually pricing. You can buy remainder books sometimes for 20 cents a book, but remainder music really doesn’t work that way. You ca
