Why should retailers invest in shop fitting innovation?
To improve customer service, the integration of digital aids into the shelving systems provides additional information at the point of purchase. Digital signage decreases the use of paper and ensures more accurate pricing and information, and reduces costs. Professional design and planning will ensure better flow of traffic. Standardisation of store fixtures can lower operational costs, especially when standards are applied to a chain or regional roll out, reduce energy costs, and lighting design can include energy efficient solutions. Can you offer some simple tips on how retailers can transform their stores without bringing in outside companies? • Listen to customers’ needs and suggestions from members of staff. • Create an internal team to establish problem areas and to develop a solutions-task team. • Issue a questionnaire and ask customers about their experience.
