Why stock a variety of great undergarments?
You may as well ask yourself why you open your store every morning. The answer is to satisfy your customers, which translates into sales. A woman walking into your store may or may not know what she wants to buy, but when she finds the right items, she expects to look fabulous. Granny panties under low-rider jeans? Don’t think so. Heavily embellished bra under skin-tight, belly-grazing polo? No again. Massive Brunhilda bra under shrunken baby tee? How impolite to offer your customers these wonderful, chic clothes — and then send them out into the cold, cruel world in search of discreet undergarments from someone else’s store. If you do this, you are kissing your business away, because the next store will not only have the appropriate innerwear but will also have other wonderful, chic clothes to sell your customer once she steps away from your doorstep. What to stock? Look at the mix of clothes you are selling and the clothes will tell you what undergarments to stock. Stock both soft an
