Why the acquisition of R2E and the Micral did not give a strong position in the PC market?
R2E and Bull-Micral did not identify at all the domestic market for the PC and they position the product as a professional tool only, contrarily to Apple or the ill-fated Thomson TO7. Their product faced an internal competition with word-processing TTX and with Questar 400 on the same professional market. They differ essentially by the distribution channel that used essentially independent retailers.
