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Why tout Inner Circle?

Circle inner tout
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Why tout Inner Circle?

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The HTC press release spent some time explaining the necessity of the Inner Circle feature. Based on a study by Harris Interactive, 44 percent of U.S. adults are often overwhelmed by the amount of e-mail they receive, and over half (55 percent) of U.S. adults prioritize five or fewer people with whom they communicate via e-mail. In response, HTC is basically doing what T-Mobile has done with their “Fave” program – allow you to designate which group of people should be in your “Inner Circle.” When HTC Snap users to press a dedicated Inner Circle key, it brings e-mails from this pre-selected group to the top of their inbox, enabling important messages to be acted upon immediately. Being that it runs Windows Mobile 6.1, it seems this is a business user play intended for those who just want to block and tackle with their phone (do email, contacts and calendar). The whole “everything customers need without overwhelming them with things they don’t” claim seems like a stretch play as HTC trie

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