Why use a professional business intermediary?
Mainly for the same reason you use a professional CPA to do your accounting and taxing, or an attorney to help with your legal matters. Surely, with enough training, experience, and time you could do your own accounting and legal work. But, could your business afford not having you run it? Selling a business is a very demanding activity that must be conducted in the strictest confidentiality. An experienced professional intermediary brings to the table the right set of financial, marketing, operational, and, very important, people skills.
