Why Use Printed Napkins?
The advantages of using custom printed napkins over blank napkins or cloth napkins are numerous. First, the basic substrate of tissue is incredibly inexpensive. Therefore, imprinted napkins make for an ideal advertising medium. It is a very subtle and effective way to brand ones name or important marketing message to the consumer. In the advertising world, the terms “page view” or “impression” are very important. They refer to the duration of time consumers eyes are spent absorbing a particular message in an advertisement. Now consider the length of time that the average consumer in a food service environment will be held captive to your carefully branded message on your custom printed napkin. The “page view” derived from imprinted paper napkins is clearly un-matched by other mediums. For example: imagine the average party guest or sports bar patron – they will be compelled to stare at your message for up to three full hours at a time. In addition, the printed napkin is portable and ca
