Why Viacom and Kellogg?
Their brands infiltrate nearly every aspect of childrens lives. Television commercials and Internet advertising combine with brand licensing, in-school marketing, promotions, contests, and advergames to sabotage parents best efforts to raise healthy children, turning kids into miniature lobbyists for products such as SpongeBob Squarepants Wild Bubble-Berry Pop Tarts and Dora the Explorer Fruit Snacks.
