Why was this a good time to begin a new UDON manga line?
The manga market is growing up and we’re seeing a generational shift in readers. Manga readers are getting older and they’re having kids or have nieces and nephews or younger brothers and sisters who are interested by the style and storytelling in manga. Having age-appropriate manga content for that age group and being able to introduce new readers to comics and manga has business potential but is also something we feel strongly about as fans of manga and anime as a whole. There’s a new generation of potential readers and manga is a fantastic way to enable a lifelong love of reading. As tough as the publishing market can be sometimes, we feel it’s important not just to follow trends. A lot of companies are scaling back their publishing schedule. We feel now is a good time to take a few risks and try to expand our market. A well-chosen core line of quality books targeted at an age group that loves manga but doesn’t have many choices of appropriate reading material to choose from right n
