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Why won the Red Cross accept individual donations or collections of items such as clothing, food or cleaning supplies?

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Why won the Red Cross accept individual donations or collections of items such as clothing, food or cleaning supplies?

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The Red Cross does not accept individual donations of items (“in-kind” donations) because receipt of such items can actually hamper relief efforts. The financial and personnel cost of receiving, sorting, transporting and ensuring the quality of items donated is high. It doesn’t allow for individuals and families to receive what they uniquely need in their own size and shape. The traditional method of providing Red Cross assistance is with a voucher, redeemable at local stores and paid for with donation dollars, that enables victims to purchase what they need in the correct sizes and in their own taste. Making even these small decisions helps individuals take control of their lives and recovery. The Red Cross does accept large corporate donations of food, bottled water and other items needed by the disaster-affected communities.

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A. The Red Cross does not accept individual donations of items (“in-kind” donations) because receipt of such items can actually hamper relief efforts. The financial and personnel cost of receiving, sorting, transporting and ensuring the quality of items donated is high. It doesn’t allow for individuals and families to receive what they uniquely need in their own size and shape. The traditional method of providing Red Cross assistance is with a voucher, redeemable at local stores and paid for with donation dollars, that enables victims to purchase what they need in the correct sizes and in their own taste. Making even these small decisions helps individuals take control of their lives and recovery. The Red Cross does accept large corporate donations of food, bottled water and other items needed by the disaster-affected communities.

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