Why would a guy who founded Def Jam and Phat Farm want to hook up with Deutsch?

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Why would a guy who founded Def Jam and Phat Farm want to hook up with Deutsch?

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I initially approached him because I thought it would get me into some restaurants. That thing was a home run. Clients loved it. We have Coke, Bud Light, Courvosier, HBO. It’s a can’t-miss situation. These guys want youth advertising — not bad white advertising. Instead of hiring artists to be in your ads, a lot of these artists can create the ads. You take the cutting-edge thinking of what’s going on in the hip-hop community and you marry it with the classic marketing of Deutsch. What’s interesting is that they’ll air this stuff to the general public. It’s not black advertising…. I did speak to Puff Daddy. He’s a very charming guy, but I told him I was worried about a story that he had beat up some record producer. You know, that might not sit well with some corporate clients. He said to me, “That wasn’t business, that was personal.” I thought that was brilliant. Q: Hip-hop aside, you’ve started getting blue-chip clients such as Procter & Gamble, Pfizer, and Bank One. Has Deutsch c

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