Why would a seller spend up front money to market their property?
In the accelerated marketing method of selling via the auction, most auction companies require the seller to pay for some or all of the upfront advertising expense of the campaign. This is necessary because (1) the auction is a date-drive sales event, we have a limited time to get maximum exposure of the property; (2) sellers usually have the right to accept or reject the high bid, most auction companies do not want to be out of pocket for expenses for the sellers decision not to sell; (3) in an auction sale, the vested interest of the seller in the process is vital one way to have vested interest is paying for up front marketing expenses.
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- Why would a seller spend up front money to market their property?
