Will Bupa be re-branding the Amity and Guardian Health Care businesses under the Bupa, HBA or Mutual Community brands?
Our first priority is to ensure the residents, staff and families continue to receive the high quality care and support they receive at present. Both Amity and Guardian Health Care have established and respected brands within the aged care sector and there are no plans to adjust the brands at present. Retaining existing brands for businesses is no different to our operations in the USA, Spain, Denmark and in Australia where we operate businesses under their local brands.
Related Questions
- Does the acquisition of the Amity and Guardian Health Care businesses mean that Bupa will not be progressing with a merger with MBF?
- Will Bupa be re-branding the Amity and Guardian Health Care businesses under the Bupa, HBA or Mutual Community brands?
- What price did Bupa pay for the purchase of Amity and Guardian Health Care?
