Will microsoft bing drive the google search engine out of business?
Call it Microsoft Week (or weeks as the case may be). We’ll likely hear the name of the new search engine this week from the AllThingsD conference and next week, to coincide with SMX Advanced, the public will get a chance to actually use it. While everyone who reads this blog will no doubt test drive the new engine (now called Kumo/Kiev) and form his or her own conclusions about how it compares to Google and Yahoo the larger question is whether it will make inroads with the broader public. To notify that public about the new engine Microsoft will reportedly be spending lots of money (AdAge says $80 to $100 million) as part of a large-scale branding and marketing campaign. It doesn’t cite a source for those figures. AdAge also reports the brand will be “Bing”: The software giant is set to launch an $80 million to $100 million campaign for Bing, the search engine it hopes will help it grab a bigger slice of the online ad market. That’s a big campaign — big compared with consumer-product
Microsoft’s Bing Vs Google: Head To Head Search Results May 28, 2009 at 11:29am ET by Greg Sterling Let’s just get it out of the way: no, Bing is not a “Google Killer.” It’s also safe to say that Microsoft doesn’t see it that way either. My understanding of what Microsoft believes it has in Bing is a much more competitive product than Live Search. I entirely agree. Over the course of the next two or three weeks there will be countless articles and blog posts discussing Bing and whether or not it can dethrone Google. Microsoft has told me that the company sees Bing as a start (or restart) and that improvements will continue to roll out over time. One can be skeptical of that position or not. Regardless, Bing is a big advancement for Microsoft’s search efforts. picture-45 I’ve been using Bing (Kumo) off and on over that past couple of weeks. I’ve used it side by side with Google and by itself. In some cases I’ve been self-consciously testing and comparing results. At other times, I’ve si
