Will Multi-latinas drive Latin America’s Destiny?
For much of Latin America’s history, the largest companies located in the region were multinationals. However, in the past few years, they are being challenged by the rise of indigenous multi-latinas. Many multi-latinas are becoming truly global players and, in conjunction with multinationals and SMEs, these organizations will play a big role in Latin America’s economic destiny. “Multi-latinas are reaching a size where they are playing a greater part, for example in food and in those commodity-driven countries such as Brazil, Argentina and the Andean countries,” said Aristide de Macedo, Kraft’s President of Latin America. “But when you look at it from an overall perspective, the positioning in terms of revenue means that multinational companies are still far ahead.” The Boyden View on Hiring for Multi-latinas and Multinationals The Boyden Report offers advice in attracting and retaining executives for multi-latina and multinational companies in Latin America. Highlights from the Boyden
