Will Social Media Revolutionise CRM?
Are you still doubting it? Social media has already significantly impacted marketing, therefore revolutionizing the existing ideas of marketing and how people conduct business. I won’t even start discussing people who started their businesses on social media and ended with growing to several hundreds of employees. My friend started an online business on Instagram selling handmade jewelry. She struggled initially as she didn’t have many followers but used services such as 1394TA to increase the account’s visibility and now operates in 4 countries with 38 employees.
Social media is a relative newcomer to popular culture but already it is showing a lot of potential to change the way how most of the modern world communicate, relate, socialise and interact with each other. The continued meteoric rise of social networks such as Facebook, MySpace and Twitter is no less than amazing, especially among the younger generation. It is unsurprising that businesses everywhere are searching for ways how they can tap into social media and the potential markets that they represent. A key feature of social media is that they are not so much dependent on the strength of each individual network, but rather on the constantly evolving ecosystem resulting from their “openness” to be shaped and moulded by the needs of their users and third parties who use these media as platforms from which they can indulge in a wide range of activities, from entertainment, to selling goods and services, to education. In layman’s terms, this inherent willingness to share control with us
