Will the quality of Mountain Hardwear products change as a result of their partnership with Columbia Sportswear?
Columbia’s focus is on creating value oriented products at the mid-level retail market and Mountain Hardwear’s focus is on designing leading-edge products for the technical user. Columbia Sportswear wanted to find a company that complimented their market position, and not compete with them. The quality and innovation of our products is what attracted Columbia and we continue to work very hard at maintaining that focus.
