y people shilling something. Why?
Because social media is all about people interacting with other people. It is not there to “serve” you personally in the way that you expect, nor does it happen on your schedule. In fact, some of the most popular content are the things that don’t cost “money” (e.g. not including time as a resource here) to make. Yes, comment moderation is necessary and you can post your policies for that. That, however, is different from “controlling” what people say about you. Only posting positive, corporate-sque comments about your brand is a dead give-a-way and a big turn-off for people who follow you religiously. In my experiences, people respond better to humans, not robots. Ignoring or divulging everything that people are saying are two, other tactics, both of which can blow up rather poorly in your face.
