You advertise that La Ish only uses “cold-pressed” organic pomegranate seed oil in its organic skin care formulations. Why is this important to me as a consumer?

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You advertise that La Ish only uses “cold-pressed” organic pomegranate seed oil in its organic skin care formulations. Why is this important to me as a consumer?

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Cold pressing is a method that uses no heat or chemical solvents to extract the oil from the seed. This results in a superior quality oil that maintains optimum nutritional value and maximum potency. There are no shortcuts here, so don’t be fooled: Price is often an indicator of quality. Cheap oil can be a sign of dilution or adulteration. Organic cold-pressed oil may be a little more expensive but in terms of efficacy you clearly get what you pay for.

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