You seem to be positioning Clickshare as the “pay per click” service. But don consumers have an aversion to paying for things on a nickel-and-dime basis?
While Clickshare does enable payment “by the click,” we anticipate that most publishers will still elect to provide their home-base users with a suite of information on a monthly subscription or “bulk” basis. However, any universal system of digital information exchange will have to value information “by the click” and provide for background settlement among publishers “by the click” if it is to function in a practical sense. In most other media — the telephone and cable networks come immediately to mind — there are a variety of charging mechanisms and marketing strategies. But information is not like a sack of flour, a commodity where each grain is identical to the next. So it is not logical to think that it will be sold that way so long as there is another way to sell it. In addition, whether consumers will resist paying for information when its value is measured in pennies rather than dimes or quarters is not yet documented, since prior to Clickshare and the Internet there was no
