Sales mostly depend on how coveted your product is and how effective your marketing strategies are. Most of the time, price doesn’t even play a role. You can make your product cheaper than the rest of your competition, but people will still refuse to buy it if they don’t connect with your product well.
The key is knowing your product’s value and aligning that with your brand’s mission and goals. A shirt is just a shirt until people associate a particular brand of shirt with comfort, style, luxury, conscientiousness, etc. Your product may be something that everyone has seen a hundred times before, but your brand can still stand out.
This is why packaging is crucial when developing your product. It provides you with an opportunity to convey your brand’s message. Are you fighting for equality, environmental consciousness, and other unique values that set you apart? Then show that. It might be worth spending on product design consultancy if you’re struggling to bring your brand to life. Visit this link to learn more.