How is the interviewing conducted?
If stimulus such as concepts or advertising is being shown, the interview is typically conducted online, using one of our highly-reputable panel providers. However, many of our brand architecture and brand-to-media engagement studies are conducted by phone. In cases where it is required, face-to-face interviewing can be conducted; however, it is avoided for its higher costs and longer fielding periods. For US studies that are not specific to geographic target, interviews are distributed across the nine-census regions. International studies are conducted to best reach the target group, and differ from country to country.