Why the Smoothie Bar Industry?
The market drivers are clear: food, nutrition and general well being are high on the political and social agendas. The success of Jamie Oliver’s ‘School Dinners’ and ‘Jamie’s Ministry of Food’ together with the huge ratings for ‘You Are What You Eat’ with Gillian McKeith demonstrate that public awareness is changing, and with it, consumer demand. Smoothies are the fast food of the new millennium. Consumers who once grabbed a bar of chocolate for a snack or quick hamburger for lunch are now opting for healthier, fresh alternatives such as Smoothies, salads and sandwich products 5-a-day Guidelines is a major contributing factor to the growth in sales. A new report+ shows the USA smoothie market has been flooded with consumers looking for a quick portable meal alternative. Last year, smoothie makers raked in more than $2 billion… up more than 80% in the last five years It is suggested that the UK market is only five years behind the USA – so there has never been a better time to get sta