No, XS Energy Drink in the can is not allowed to be sold in a retail store or service establishment. The Retail Sales Rule (Rule 4.3) states that an IBO shall not permit the Corporation’s products or services to be sold or displayed in retail stores or any similar establishments. The Rule goes on to clarify that an IBO that works in or owns a retail store must operate their IB separate and apart from the store. *To appreciate the reasoning behind this Rule one must keep in mind that it is designed to give people from all walks of life the ability to own their own business. Allowing our products to be sold in retail or service establishments would give those IBO’s that have access to them an unfair advantage and would be contrary to the person-to-person nature of the business. 3. Target your market: Usually bars and restaurants with a liquor license sell energy drinks for mixers or as unique drinks. Other venues where energy drinks are sold are smoothie bars and coffee bars where blende