Advertising and promotion is probably the single-biggest cost in mainstream film-making. How do you intend to deal with that?
Advertising to the audience can be done via word-of-mouth, the way Open Source projects already are. It’s proven to be very successful and self-editing. (The more popular a project, the more people involved, so the more advertising & promotion it gets by word-of-mouth.) Advertising to theatres and cinemas is more complex. Alternative cinemas tend to show this sort of stuff, so it’s nothing new to them. I have no idea if the sorts of films a project of this kind would produce would appeal to them, though. That’s something that can only be found out by giving this a try. Then, of course, there’s the question of why you’d want to sell this to Theatres & Cinemas to start with, anyway. It’d be just as easy to run the finished version(s) onto video tape and/or put them on the web as MOV or AVI files, and/or show the program over RealVideo or the Multibone. It’s not as if we’d be tied to Big Name cinemas, in order to recoup costs, as there wouldn’t really be any to recoup! Not that that shoul
Advertising to the audience can be done via word-of-mouth, the way Open Source projects already are. It’s proven to be very successful and self-editing. (The more popular a project, the more people involved, so the more advertising & promotion it gets by word-of-mouth.) Advertising to theatres and cinemas is more complex. Alternative cinemas tend to show this sort of stuff, so it’s nothing new to them. I have no idea if the sorts of films a project of this kind would produce would appeal to them, though. That’s something that can only be found out by giving this a try. Then, of course, there’s the question of why you’d want to sell this to Theatres & Cinemas to start with, anyway. It’d be just as easy to run the finished version(s) onto video tape and/or put them on the web as MOV or AVI files, and/or show the program over RealVideo or the Multibone. It’s not as if we’d be tied to Big Name cinemas, in order to recoup costs, as there wouldn’t really be any to recoup! Not that that shoul
