Can any company use the New Zealand Made trade mark?
To use the New Zealand Made trade mark a company must first comply with the country of origin guidelines in the Fair Trading Act. They must then apply for a license through the Buy New Zealand Made Campaign. When the product carries the red and blue, gold and black, or gold and blue kiwi trade mark it must be made in New Zealand. The kiwi in the triangle is a certified trade mark owned by the Buy New Zealand Made Campaign and protected under the Trade Marks Act. Only products authorized by the Campaign may use the mark and claim “made in New Zealand” in the label.
