The world of fashion photography is one of high standards, fast pace and challenging scenarios. This industry demands the highest quality images, as they are used for various purposes. This quality can only be reached with a medium format (or 120mm) camera.120mm vs. 35mmTypically 120mm film is square, and offers a much larger area for the image to appear on as opposed to 35mm film. The larger the film is, the larger the image can be when printed and the less visible any film grain will be.FunctionSince magazine photography is either in the vertical, horizontal or spread format, medium format is very versatile due to its shape. The images can be placed in almost any place in the magazine, no matter what the magazine’s needs are.WarningMedium format cameras are of course much more expensive than 35mm cameras. They are typically more difficult to operate as well as being much heavier, bulkier and have less options overall for shutter speed, and are much more difficult to use without a tri