How can Vodafone Marketing Solutions help with locational/proximity mobile marketing?
This is one of the most exciting areas of mobile marketing. There are range of opportunities available, and others of course opening up in this space. Vodafone is trialing opt in zonal marketing services in a couple of markets – where the customer will receive a push MMS or SMS message relevant to their location once they enter a certain mobile cell. In addition, we offer in some of our markets – notably Australia – bluetooth marketing in our retail stores.