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How come the expo held is in a shopping mall and not a convention center?

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How come the expo held is in a shopping mall and not a convention center?

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We have opted for a mall for many reasons. The main one being the cost to the exhibitors. If we were to move to a convention center the costs of the booths would be at least 3 times more expensive than they are now. Most people do not realize just how much it costs to put on an expo, especially one this size. Our goal is to keep the costs at the lowest possible price to the exhibitor AND get the most people to the expo. We do NOT solely rely on existing traffic at the mall. We do extensive advertising, unlike most events held in a mall. Also, by holding the event in a mall, the parking and admission remains free to attendees which helps draw in more people.

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