How did mtv start?
MTV was launched on August 1st, 1981. MTV’s pre-history began in 1977, when Warner Cable (a division of Warner Communications and an ancestor of WASEC, Warner Satellite Entertainment Company) launched the first two-way interactive cable TV system, Qube, in Columbus, Ohio. The Qube system offered many specialized channels, including a children’s channel called Pinwheel which would later become Nickelodeon. One of these specialized channels was Sight On Sound, a music channel that featured concert footage and music oriented TV programs; with the interactive Qube service, viewers could vote for their favorite songs and artists. Pittman had test driven the music format by producing and hosting a 15 minute show, Album Tracks, on WNBC, New York, in the late 1970s. Pittman’s boss, WASEC COO John Lack, had shepherded a TV series called PopClips, created by former Monkee-turned solo artist Michael Nesmith, the latter of whom by the late 1970s was turning his attention to the music video format.
*Sadly, we had to bring back ads too. Hopefully more targeted.