How do you see corporate patronage, and in particular that of Societe Generale?
Generally, there are two sorts of art patronage. The first, which I am not so keen on, aims to be a communication tool. It is particularly common in companies that work in fashion or creation. The other is patronage with a social side: this sort allows a company’s employees to have access to culture within the company’s walls. Societe Generale’s patronage is excellent, because employees come into contact with part of the Collection in the very buildings in which they work. In the banking universe, this constant reminder of the outside world is exemplary. This is why, in an effort to devote our exhibition to a private corporate art collection, we decided to choose your group. What we like about your Collection is that the works of art are in direct relationship with your employees. Now isn’t that a very utopian idea! Which is your favourite exhibit, and why? My favourite is the one in my office. In an original initiative, Claude Rutault hung some photographs in our Centre’s offices. Vis
