• Begin with the title. Don’t underestimate how important it is, especially when posting an ad online. The most important thing to remember is to keep it short, detailed, and attention-grabbing. Include basic information (type of animal, for example), instead of just writing “Buddy needs a home.” Here are examples: • VERY FRIENDLY LABRADOR 4 SALE CHEAP!!!!!!!!!!!!!! • The capital letters create the impression that the advertiser is screaming to you that the Labrador is very friendly, especially when coupled with the incredible amount of exclamation points. The misspelling of the word “Labrador” and the abbreviation of four lends itself to an impression of him being unable to spell. • Friendly, Beautiful Guinea Pig for Sale! • Your overall impression of the advertiser is that she’s sensible and intelligent enough to spell words correctly. She catches your attention, but doesn’t create the desperateness that the first title has. • Continue to the description. This is the largest and most