UNICEF’s approach is to use low-cost, highly effective solutions that work dramatically to improve children’s lives. In 2009 for every dollar donated to UNICEF Australia: • 68 cents was spent on UNICEF projects for children overseas. • 7 cents was used to support children in Australia and educate the Australian public about the needs of children. • 17 cents was used for Fundraising in Australia • 8 cents was spent on UNICEF Australia Administration For a detailed costing breakdown, please refer to UNICEF’s 2009 Annual Report.