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In addition to the standard demographic breaks, are further demographic breakdowns possible?

April 26, 2017addition breakdowns BREAKS demographic possible standard

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In addition to the standard demographic breaks, are further demographic breakdowns possible?

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Yes. We collect a variety of demographic information on our panelists, including birth dates, income levels, zip codes, etc. Our current demographic breaks in BrandIndex conform to industry standards. When conducting re-contact or custom research against the panel, clients are able to customize the demographic breaks.