Is the Certified Cotton Gin Program a for profit venture?
No. Not being profit driven allows the program to be selective about its membership. The power a politically structured organization has is based on its membership numbers. Having more members means having a bigger budget and more political clout. The Certification Program’s power is based on the technical superiority of its brand. While allowing a non-qualified gin to receive Certification would slightly increase the number of participating bales, it would also damage the reputation of the Certified Cotton Gin brand. That potential loss of value for the brand far exceeds the loss of losing one potential member. These inherent incentives are critical to the success of the program. Samuel Jackson’s reward for operating the program comes from strengthening the cotton industry through advancing the importance of the ginning segment. A stronger more profitable industry will provide Samuel Jackson with healthier customers and more opportunities for their company’s services and equipment.
