Is there any alternative to the loss of free TV in smaller cities and rural areas?
Yes. The CMG commissioned research into the options offered by digital and how much they might cost. For example, a digital transmitter is able to deliver six signals on a single frequency. This is called multiplexing and it is already being used to expand free TV in Europe, the U.S., Australia and New Zealand. Multiplexing could be the answer for smaller cities and rural areas. You can see whats available for free in the U.K. by visiting http://www.freeview.co.uk/home.