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NBC and FOX already distribute their content through a number of online channels including their own websites. Why do they need Hulu?

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NBC and FOX already distribute their content through a number of online channels including their own websites. Why do they need Hulu?

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As a content aggregator, Hulu has assembled a vast library of premium, professionally produced videos that provide users with a broad experience from more than 130 content providers. While NBC.com and FOX.com build deep online experiences devoted to their own content, Hulu provides one place where users can easily find and discover their favorites across many content providers.

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*Sadly, we had to bring back ads too. Hopefully more targeted.