top South Australia is a great place to live, but who would want to visit here?
• South Australians take the State’s natural and cultural attributes for granted. The fact is that, despite not having well recognized classic tourism ‘icons’; not being a ‘gateway’; and not having a large population base, the State is performing well in tourism. • South Australia’s average 6% share of Australian tourism nights generates $3.1 billion in tourism spending and supports 36,000 FTE jobs (Source: Economic Research Consultants, April 2000). • For the twelve months to March 2000, South Australia exceeded national tourism growth in international, interstate and intrastate visitor nights. (Source: Bureau of Tourism Research: International Visitors Survey; National Visitor Survey) • The tourism market and the tourism industry are maturing. There is significant growth in interest in authentic destinations relative to conventional destinations. Visitors are seeking out authentic places and ‘special interest’ experiences. Far from limiting growth potential, these specialty (niche) e
